Save $300 · Early bird pricing ends June 7
COACH TRAINING FOR THERAPISTS
Want to Add Coaching as a Therapist, But Not Sure How?
Learn how to ethically expand into coaching to increase your income, impact, and independence.
A 12-week live training for therapists who want a clear path to coaching.
Starts Tuesday, July 14th, 2026
Here's what I'm guessing...
You've been thinking about coaching for a while.
You got the degree. You did the hours. You built real clinical skill.
And none of it is leading to the success you thought it would.
- •You're fighting with insurance companies for reimbursements that barely cover your time
- •You're lowering your rates just to fill your schedule
- •You're taking on more clients than you can handle, working 10-12 hour days with no breaks, just to make ends meet
You're wondering if adding coaching could be the answer.
I'm here to tell you: it can.
Here's what coaching makes possible:
- •Reach people who need you but won't seek therapy. Serve clients who'd never book a therapy session but will invest in coaching.
- •Charge what you're worth. Coaching isn't insurance-based. You set your rates, and corporate clients pay premium fees without question.
- •Take back your time. Fewer sessions. Higher earnings. A schedule you actually control.
You also know the risks. Coaching is unregulated. The legal and ethical questions are real. You don't want to blur roles or risk your license.
Adding coaching to your work as a therapist could increase your impact, income, and independence.
Coach Training for Therapists gives you a clear, structured path to making that a reality.
The truth is
You do not have to choose between ethics and income.
You can keep the integrity, skill, and depth of your clinical training while building a separate coaching arm that gives you more freedom, reach, and earning potential.
The short answer to:
Why add coaching?
Adding a separate, clearly defined coaching arm to your work allows you to increase your:
Impact
- ✓Work with motivated clients who are ready to take action.
- ✓Reach people who would never seek therapy but invest readily in coaching.
- ✓Run groups, workshops, and programs without forcing them into a therapy frame.
- ✓Help people in ways your clinical model doesn't allow.
Income
- ✓Coaching is paid directly. No panels. No clawbacks. No waiting.
- ✓Charge premium rates, coaching is a high-value investment, not a medical expense.
- ✓Clients see coaching as a luxury service and expect to pay accordingly.
- ✓Access corporate contracts for group coaching, workshops, and speaking opportunities that wouldn't be available as a therapist.
Independence
- ✓Serve coaching clients across state lines and internationally with no licensing restrictions.
- ✓Design your work around your life: retreats, creative programs, hybrid offers that blend coaching with your other interests.
- ✓Set your own rhythm: run intensive programs, then take a month off. Work when and how you want.
- ✓Build a practice that isn't confined by therapy's narrow scope or traditional session structure.
Adding coaching to your work as a therapist will allow you to have the life you envisioned when you first entered this field.
Concrete outcomes
By the end of the Therapist + Coach Training, you'll have:
Ethical Clarity
- ✓Lawyer-approved contracts, intake forms, and scope-of-practice language ready to use
- ✓Clear language to separate therapy and coaching in two completely different ways
- ✓Confident delivery of coaching sessions without slipping into therapy
- ✓Clear criteria for determining when someone needs therapy vs. coaching - and how to make that call
Coaching Confidence
- ✓Clear session structure for each coaching session, from opening to close
- ✓A complete coaching program your clients move through, from problem to transformation
- ✓A proven framework (mine) to use until your own methodology emerges through practice
- ✓Delivery of your first coaching sessions with clarity and confidence - not fear
Paying Clients
- ✓Real offers to coaching clients starting by week four - making it possible to recoup your full investment before the training ends
- ✓A niche tested in real conversations (not just theory)
- ✓Clear visibility on where your next coaching clients will come from - with a repeatable system
- ✓Confident pricing and clear communication of your offer's value
This isn't just another self-paced training. This is hands-on co-creation of the coaching arm of your work. You finish the training with a coaching offer designed, launched, and selling.
Here's why it works
What Sets This Training Apart
Built by a Therapist Who Is Also a Coach
Ashley Jangro runs Steady Within, a thriving solo therapy practice in Castle Rock, Colorado, alongside an active coaching practice. She currently sees 1:1 clients as both a therapist and a coach, and she's built a business that delivers on all three: impact, income, and independence.
- ✓Impact: Her clients get real, measurable results: higher-paying jobs, improved relationships, businesses launched, lives transformed.
- ✓Income: She's built a six-figure coaching practice that runs alongside her therapy work, without burnout or overwork.
- ✓Independence: She controls her schedule, chooses her clients, and designs her life exactly as she wants it.
Ashley has also mentored multiple therapists who successfully added coaching to their practices, and has coached dozens of entrepreneurs to build profitable, sustainable businesses. This training combines both areas of expertise: the clinical-to-coaching transition and the proven business-building strategies that actually work.
She's still running both practices today, which means this training is built from current experience, not past theory.
Designed Specifically for Therapists
You already know how to hold space, ask powerful questions, and help shift perspectives. We skip the basics you mastered in grad school and focus on what you actually need:
- ✓Ethical separation between therapy and coaching
- ✓Practical session structure and program design
- ✓Clear language for marketing yourself in two roles
- ✓Business foundations, contracts, and boundaries
- ✓Confident delivery from session one
Complete Coaching Frameworks
You get proven frameworks that guide your coaching work from the first session through full client transformations:
- ✓Session-to-session structure for confident delivery
- ✓Program methodology that takes clients from problem to transformation
- ✓Pricing and packaging guidance
- ✓Ready-to-use frameworks you can customize over time
Contracts, Templates, and AI Tools
Inside the training:
- ✓Coaching agreement, intake form, and scope-of-practice statement (lawyer-reviewed)
- ✓Sample language to separate therapy and coaching on your website, emails, and consult calls
- ✓Session outlines and program templates for 6-week, 12-week, and 3-month coaching offers
- ✓The full sales script I use to sell six figures of coaching
- ✓Seven custom AI tools available 24/7 for the moments when you need immediate support (more on this below)
You're not left alone to figure this out.
Live, Structured Support
The training is 12 weeks of live calls twice per week:
- ✓Tuesday teaching sessions: 90 minutes (60 min teaching + 30 min optional Q&A)
- ✓Thursday group coaching: 60 minutes where you bring your real stuck points and get coached in real time
- ✓All sessions recorded: Watch on your own time and submit questions before Q&A sessions
Hear from other coaches and therapists
What People Say About Working With Ashley
"I can't say enough about Ashley Jangro. She is brilliant, evidence-based, and unfailingly authentic. Her unique blend of therapy and coaching helps clients make real, sustained progress, even the toughest cases."
— Stephanie Hartselle, MD
Clinical Associate Professor, Brown University
CEO, Hartselle & Associates
"Ashley has the tools, creativity, and energy to help anyone, whether they're brand new or deeply experienced. She makes complex ideas accessible and learning feel fun."
— Meg K.
"Ashley takes the mystery out of what feels overwhelming. She offers a clear framework that helps you know what's working, what to adjust, and how to move forward with confidence."
— Claire Baker
"Ashley's approach is built on a solid foundation. She helps you clarify who you are, what you stand for, and how to align your work with your values."
— Karen M.
Tools for the hard moments
The Therapist + Coach AI Suite
You'll have access to seven custom AI tools 24/7 for the moments when you need immediate support, right after a sales call, when you're doubting your niche, or when something feels stuck. Here are a few examples:
The Niche Bot
Generates niche options based on your background and pressure-tests your hypothesis against what actually matters: does this niche have money, is the pain acute enough that people will pay to solve it, can you reach them, can you describe the transformation clearly.
The Program Builder
Sketches your coaching program structure based on your niche and approach, giving you a starting framework to refine and customize.
The Sales Call Debrief
Log what happened on a sales call and get coached through where it landed, where it stalled, and what to adjust next time.
The FIERY Practice Bot
Walks you through a FIERY model on a thought you bring in, practice self-coaching on the doubts and fears that come up as you build your practice.
These are just a few of the AI tools you'll have access to, designed to keep you moving forward between live calls whenever you need immediate support.
Imagine This
Right now, you're wondering if you can do this.
In 12 weeks, you could have paying coaching clients, lawyer-approved contracts, and the confidence to run sessions without second-guessing yourself.
Investment
$2,999$2,699
Save $300 · Early bird ends June 7, 2026
Available in installments (as low as $135/month) with Affirm or Klarna
What to Expect
What Happens After You Enroll
Confirmation & Next Steps
You'll receive a welcome email confirming your enrollment with details about what to expect and how to prepare for the training.
Pre-Training Prep
Before July 14, you'll complete a brief onboarding module to set your foundation and clarify your initial direction.
Live Training Begins
Starting July 14, join live Tuesday teaching sessions and Thursday coaching calls for 12 weeks of hands-on implementation.
Your Return
Many coaches charge $5,000 for a 6-month package.
What You'll Charge One Client
$5,000
For a 6-month coaching package
What You'll Pay for This Training
$2,699
Early bird price · One client more than covers it ✓
But these are skills for life.
Use them over and over with every client, for years to come.
Questions you might have
FAQs
More Questions?
Still not sure if this is right for you or have more questions?
Book a free 30-minute consult call to discuss your specific situation and see if this training is the right fit.
This is your invitation
The founding cohort starts July 14, 2026.
Will you be one of the 10 therapists in this intimate cohort who start building their coaching practice?